01 / 0603 / 0603 / 0604/0605/0606/06 Process images03 TDC70 Campaign (2023)
Competition identity for the TDC. In a time that increasingly demands value extraction and maximization of profits through emerging technologies and exploitative labor practices, typography and letterforms remain human-made, at once meant to compress temporal/cultural information while expressing the subtleties of the human voice. The TDC 70th competition celebrates mark-making as a human-specific tradition. Collaging together letterforms by different designers, locations, and durations, we created a visual language that lives and dies before our eyes. Reminding us not only of the impermanence of everything but also of the competition’s finality. Creative Direction, Graphic Design.
Project Credits:
Designers: Nicolo Bernardi, Huiyu Yang, Catreen Yoon, Eddy Lee. Motion: Jason Chen, Yiting Nan