01 / 1102 / 1103 / 1104 / 1105 / 1106 / 1107 / 1108 / 1109 / 11 Coppel’s CEO, Diego Coppel, upon launch in Spring 202510 / 11 Store in CDM11 / 11 CDMX ad06 Coppel Rebrand (2021-2025)
Rebrand for Coppel, one of Mexico’s largest retailers, with over 1800 national stores and in Argentina serving ~17.1 million customers since opening its doors in Culiacan in 1941. Creative Direction, custom typography, design.
Project credits:
Design: Huiyu Yang, Sonsoles Alvarez Otero, Drew Litowitz, Rebecca Alvarez. Motion: Draeger Gillespie. ECD: Jan Euman